The official explanatory text of the DPMA obviously drafted by a creative agency says that the rectangle is intended to represent patents and utility models whereas the shape like a drop of ink on a sheet of paper sybolises copyright, registered designs and other sorts of more artistic Intellectual Property.
Whether I like the new sign? Umm... hmmm... if I would dare to issue a comment on that sign, well, my first thought after having seen it was that the rectangle represents the building of the DPMA headquarters here in Munich, whereas the drop symbolises the trace of a paint bomb thrown to the wall of the building by furious anti-patent campaigners from FFII, Attac, and/or Greenpeace ...
I only can hope that the Official version of the interpretation of the new sign will prevail over otherwise different fatal associations.
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Dipl.-Phys. Axel H Horns is Patentanwalt (German Patent Attorney),
European Patent Attorney as well as European Trade Mark Attorney. In particular, he is Member of: